Tag: Industry News
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Google to Pay $100 Million to Settle 14-Year-Old Advertiser Lawsuit
Google will have to pay $100 million to settle a class action lawsuit filed 14 years ago against Google AdWords (now Google Ads). In 2011, advertisers accused the tech giant of charging for clicks on ads placed outside the geographic locations they specified. What happened? Google violated California’s Unfair Competition Law by misleading advertisers about…
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Top SMM Trends 2025 with Practical Examples
How SMM Trends 2025 Shape the Future of Branding. We analyzed 7 key trends that will help brands stay connected with their audiences in 2025. UGC and EGC content Brands are actively using user- and employee-generated content to build trust with their audience. These formats help to engage potential customers without being intrusive with advertising.…
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$2 Billion in Premium Subscriptions: LinkedIn Annual Report
During the announcement of quarterly results, Microsoft reported a 9% increase in LinkedIn revenue compared to 2023. Microsoft CEO Satya Nadella noted that revenue from premium subscriptions over the past year exceeded $2 billion. In March 2024, LinkedIn reported that revenue from premium subscriptions over the previous 12 months amounted to $1.7 billion, which was…