Category: News
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Google to Pay $100 Million to Settle 14-Year-Old Advertiser Lawsuit
Google will have to pay $100 million to settle a class action lawsuit filed 14 years ago against Google AdWords (now Google Ads). In 2011, advertisers accused the tech giant of charging for clicks on ads placed outside the geographic locations they specified. What happened? Google violated California’s Unfair Competition Law by misleading advertisers about…
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Auto Rules in Google: How to Set Up and What Affiliates Most Often Need
The more accounts and advertising campaigns, the more important automation is. As in FB, auto rules in Google allow you to control the budget, adjust bids, stop advertising campaigns without a conversion in time, etc. In the case of Google, you can change advertising campaign parameters depending on time, budget, positions in search results, bids,…
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Google Announced Display Ads Updates
Google Display Ads (GDA) and Google Display Network (GDN) allow advertisers to show their ads on more than 3 million sites and applications. What’s new: If you previously uploaded images to your Demand Gen campaigns, they will now automatically start showing on the Google Display Network. Google Help on Using GDN in Demand Gen.
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$2 Billion in Premium Subscriptions: LinkedIn Annual Report
During the announcement of quarterly results, Microsoft reported a 9% increase in LinkedIn revenue compared to 2023. Microsoft CEO Satya Nadella noted that revenue from premium subscriptions over the past year exceeded $2 billion. In March 2024, LinkedIn reported that revenue from premium subscriptions over the previous 12 months amounted to $1.7 billion, which was…