Affiliate Marketing: Explained.

  • Google to Pay $100 Million to Settle 14-Year-Old Advertiser Lawsuit

    Google will have to pay $100 million to settle a class action lawsuit filed 14 years ago against Google AdWords (now Google Ads). In 2011, advertisers accused the tech giant of charging for clicks on ads placed outside the geographic locations they specified. What happened? Google violated California’s Unfair Competition Law by misleading advertisers about…

  • Auto Rules in Google: How to Set Up and What Affiliates Most Often Need

    The more accounts and advertising campaigns, the more important automation is. As in FB, auto rules in Google allow you to control the budget, adjust bids, stop advertising campaigns without a conversion in time, etc. In the case of Google, you can change advertising campaign parameters depending on time, budget, positions in search results, bids,…

  • Top 5 Best Proxy Servers in 2025

    You’ve probably heard of VPNs, but proxy services can also play a critical role in protecting your identity while you’re online. We detail the best proxies we’ve tested to help you find the right one for your needs. What is a proxy service and why is it so helpful for marketers? Before diving into the…

  • Google Analytics 4: A Step-by-Step Guide to Setting Up, Analyzing, and Optimizing Your Data

    Google Analytics 4 (GA4) is a useful service that allows you to measure website performance by many parameters. It is difficult to overestimate the innovativeness of analytics services in search engine promotion, because they make it possible to determine the effectiveness of the chosen strategy. But frequent use of such complex tools requires a lot…

  • RollerAds Review: Exploring a Powerful Push Network with Billions of Impressions

    We have prepared a review of one of the most popular advertising platforms – RollerAds. We will talk about the advantages, features and figure out how to launch advertising. What is RollerAds RollerAds is a leading advertising platform specializing in push, popunder and in-page push traffic formats. Over the past year, the platform has driven…

  • Viral Marketing : What is It and How it Works?

    Viral marketing is a promotion where the advertising is distributed by the users themselves. Instead of standard calls to buy, originality, humor or provocation are used. The main thing is to catch emotions so that people want to share the material. Examples of viral campaigns are found both in large brands and in small companies…

  • Top SMM Trends 2025 with Practical Examples

    How SMM Trends 2025 Shape the Future of Branding. We analyzed 7 key trends that will help brands stay connected with their audiences in 2025. UGC and EGC content Brands are actively using user- and employee-generated content to build trust with their audience. These formats help to engage potential customers without being intrusive with advertising.…

  • Google is Adding New AI and AR Tools to Google Shopping That Will Improve The User Experience

    According to the company, more than 1 billion purchases are made through Google Shopping every day. The company is expanding the functionality for users, which should positively affect sales. The features are currently available in the US. What’s new? Uses generative AI to create images of clothes based on your description and selects similar products…

  • Google Announced Display Ads Updates

    Google Display Ads (GDA) and Google Display Network (GDN) allow advertisers to show their ads on more than 3 million sites and applications. What’s new: If you previously uploaded images to your Demand Gen campaigns, they will now automatically start showing on the Google Display Network. Google Help on Using GDN in Demand Gen.

  • Top 8 Affiliate Marketing Spy Tools

    Spy tools are also good for collecting additional technical information necessary for launching: it is better to launch mobile or desktop, which geo converts in certain verticals, popular OS, and user activity time. AdBeat AdBeat — the service shows which ads are being launched in more than 120 ad networks. There is an opportunity to…

Got any book recommendations?

Get In Touch