Tag: Updates

  • Auto Rules in Google: How to Set Up and What Affiliates Most Often Need

    The more accounts and advertising campaigns, the more important automation is. As in FB, auto rules in Google allow you to control the budget, adjust bids, stop advertising campaigns without a conversion in time, etc. In the case of Google, you can change advertising campaign parameters depending on time, budget, positions in search results, bids,…

  • Google is Adding New AI and AR Tools to Google Shopping That Will Improve The User Experience

    According to the company, more than 1 billion purchases are made through Google Shopping every day. The company is expanding the functionality for users, which should positively affect sales. The features are currently available in the US. What’s new? Uses generative AI to create images of clothes based on your description and selects similar products…

  • Google Announced Display Ads Updates

    Google Display Ads (GDA) and Google Display Network (GDN) allow advertisers to show their ads on more than 3 million sites and applications. What’s new: If you previously uploaded images to your Demand Gen campaigns, they will now automatically start showing on the Google Display Network. Google Help on Using GDN in Demand Gen.

  • $2 Billion in Premium Subscriptions: LinkedIn Annual Report

    During the announcement of quarterly results, Microsoft reported a 9% increase in LinkedIn revenue compared to 2023. Microsoft CEO Satya Nadella noted that revenue from premium subscriptions over the past year exceeded $2 billion. In March 2024, LinkedIn reported that revenue from premium subscriptions over the previous 12 months amounted to $1.7 billion, which was…