Affiliate Marketing: Explained.

  • Retention in Marketing: What Is It and How to Calculate It?

    Retention Rate is one of the key indicators in marketing, which reflects how many users continue to use the product after a certain time after the first interaction. The higher this indicator, the better the customer retention strategy works. In this article, we will analyze how retention is calculated, which key indicators are important to…

  • Affiliate Marketing: A Guide for Beginners

    Affiliate marketing is an effective promotion model in which advertisers and affiliates collaborate to achieve mutual benefit. However, to be successful, it is important to understand how this system works and consider key aspects. What is affiliate marketing? Affiliate marketing is a system where partners promote an advertiser’s product or service, receiving a reward for…

  • Stop Words in Facebook Ads: How to Avoid Blocking?

    Facebook advertising is a powerful promotion tool, but the slightest violation of the rules can lead to a campaign being blocked. One of the key reasons for moderation refusal are stop words — words or phrases that Facebook considers to violate its policies. In this article, we will look at how to avoid mistakes, pass…

  • How to Pour on Sweepstakes in the USA: Tips and Strategies

    Sweepstakes are one of the most popular verticals in affiliate marketing, especially in the US. The ease of participation and attractive prizes make this model popular with a wide audience. But to succeed, it is important to understand which approaches work best. Advantages of sweepstakes Sweepstakes has several key advantages that make it attractive to…

  • Schemes for Testing the Combination of Landing Pages, Offers and Creatives

    Let’s look at two schemes for testing a combination of landing pages, offers and creatives, methods for calculating the minimum budget and key metrics for analyzing the results. Testing scheme #1 With this scheme, all pre-landings with an order form are uploaded to the tracker or hosting for each offer. A certain number of creatives…

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