Affiliate Marketing: Explained.
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TOP 5 Tools for Creating Landing Pages
A good landing page can make someone say, “Yes, I need this!” A bad one? They might just leave. If it’s not clear or seems off, you might lose their trust and a sale. No matter if people find your page through ads, social media, or emails, the goal is always the same: get them…
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White Hat vs Black Hat SEO: What Works and What’s Risky
Any effective digital marketing strategy must include Search Engine Optimization (SEO). However, not all SEO techniques are created equal. There are two primary approaches to SEO: White Hat and Black Hat. White Hat SEO focuses on ethical strategies that prioritize valuable content and user-friendly tactics to improve a website’s search engine rankings. These methods align…
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What is CTR and How to Increase It
What is CTR is taught in the first grade of affiliates somewhere between the concepts of “vertical” and “affiliate”. Therefore, it will not be possible to get lost in three pines with CTR – the abbreviation stands for Click-through rate. It can be called click rating or clickability coefficient. CTR (Click-Through Rate) is the percentage…
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How Call-to-Action Works and Why It’s Key to Your Success
CTA (Call to Action) is one of the most popular terms in marketing. This is the name given to all elements that call for a target action, such as buying a product, ordering a service, or subscribing to an email newsletter. Most often, CTA is an order button or a website registration button. Different types…
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CPC or CPM: Which Payment Model to Choose?
In the realm of digital marketing, various traffic purchasing models are utilized. The success of a campaign and its associated costs directly depend on the chosen pricing model. Let us explore two popular formats: pay-per-click (PPC) and cost-per-impression (CPM), and discuss when each is most appropriate. Additionally, we will share insights on how to determine…
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10 Free Chrome Extensions for Effective SEO
In the field of digital promotion and website optimization for search engines, the key is not only competent planning, but also the use of effective tools that will help achieve maximum returns. 1. Redirect Path The extension allows you to inspect HTTP status codes to detect problems. Redirect Path is also useful for detecting client-side…
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Pre-Landing in Affiliate Marketing : Why is It Needed and What are The Examples
Pre-Landing is an intermediate page between an advertisement and an offer landing page, which warms up the audience’s interest and increases conversion. Why do you need a pre-landing page? A pre-landing page performs several key tasks: Examples of pre-landers for top verticals in affiliate marketing In this section, we will show examples of pre-landers for…
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$2 Billion in Premium Subscriptions: LinkedIn Annual Report
During the announcement of quarterly results, Microsoft reported a 9% increase in LinkedIn revenue compared to 2023. Microsoft CEO Satya Nadella noted that revenue from premium subscriptions over the past year exceeded $2 billion. In March 2024, LinkedIn reported that revenue from premium subscriptions over the previous 12 months amounted to $1.7 billion, which was…
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3 Best Payment Systems for Affiliate Marketing in 2025
Choosing a reliable payment service for affiliate marketing in 2025 is not an easy task, given their huge variety. Therefore, it is important to understand the key selection criteria and take into account the service’s reputation in the market. How to choose a payment system for affiliate marketing and Why it is important The payment…
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How to Calculate ROI in Affiliate Marketing and Why Do You Need It?
ROI (Return on Investment) is a metric that helps determine the return on investment. In affiliate marketing, ROI shows how effectively the funds invested in campaigns and programs are working. Why is ROI important? Example: If you spent $1,000 on a campaign and got $3,000 in revenue, your ROI would be: ROI = (($3,000 –…
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