Affiliate Marketing: Explained.
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Viral Marketing : What is It and How it Works?
Viral marketing is a promotion where the advertising is distributed by the users themselves. Instead of standard calls to buy, originality, humor or provocation are used. The main thing is to catch emotions so that people want to share the material. Examples of viral campaigns are found both in large brands and in small companies…
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Top SMM Trends 2025 with Practical Examples
How SMM Trends 2025 Shape the Future of Branding. We analyzed 7 key trends that will help brands stay connected with their audiences in 2025. UGC and EGC content Brands are actively using user- and employee-generated content to build trust with their audience. These formats help to engage potential customers without being intrusive with advertising.…
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Google is Adding New AI and AR Tools to Google Shopping That Will Improve The User Experience
According to the company, more than 1 billion purchases are made through Google Shopping every day. The company is expanding the functionality for users, which should positively affect sales. The features are currently available in the US. What’s new? Uses generative AI to create images of clothes based on your description and selects similar products…
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Google Announced Display Ads Updates
Google Display Ads (GDA) and Google Display Network (GDN) allow advertisers to show their ads on more than 3 million sites and applications. What’s new: If you previously uploaded images to your Demand Gen campaigns, they will now automatically start showing on the Google Display Network. Google Help on Using GDN in Demand Gen.
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Top 8 Affiliate Marketing Spy Tools
Spy tools are also good for collecting additional technical information necessary for launching: it is better to launch mobile or desktop, which geo converts in certain verticals, popular OS, and user activity time. AdBeat AdBeat — the service shows which ads are being launched in more than 120 ad networks. There is an opportunity to…
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TOP 5 Tools for Creating Landing Pages
A good landing page can make someone say, “Yes, I need this!” A bad one? They might just leave. If it’s not clear or seems off, you might lose their trust and a sale. No matter if people find your page through ads, social media, or emails, the goal is always the same: get them…
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White Hat vs Black Hat SEO: What Works and What’s Risky
Any effective digital marketing strategy must include Search Engine Optimization (SEO). However, not all SEO techniques are created equal. There are two primary approaches to SEO: White Hat and Black Hat. White Hat SEO focuses on ethical strategies that prioritize valuable content and user-friendly tactics to improve a website’s search engine rankings. These methods align…
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What is CTR and How to Increase It
What is CTR is taught in the first grade of affiliates somewhere between the concepts of “vertical” and “affiliate”. Therefore, it will not be possible to get lost in three pines with CTR – the abbreviation stands for Click-through rate. It can be called click rating or clickability coefficient. CTR (Click-Through Rate) is the percentage…
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How Call-to-Action Works and Why It’s Key to Your Success
CTA (Call to Action) is one of the most popular terms in marketing. This is the name given to all elements that call for a target action, such as buying a product, ordering a service, or subscribing to an email newsletter. Most often, CTA is an order button or a website registration button. Different types…
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CPC or CPM: Which Payment Model to Choose?
In the realm of digital marketing, various traffic purchasing models are utilized. The success of a campaign and its associated costs directly depend on the chosen pricing model. Let us explore two popular formats: pay-per-click (PPC) and cost-per-impression (CPM), and discuss when each is most appropriate. Additionally, we will share insights on how to determine…
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