Google Announced Display Ads Updates

Google Display Ads (GDA) and Google Display Network (GDN) allow advertisers to show their ads on more than 3 million sites and applications.

What’s new:

• The pool of sites and platforms where Google advertising spaces will be integrated in various categories, such as: news, sports, social networks and gaming, will expand. In the coming weeks, they promise to add Connected TV (CTV) in key categories, including TelevisaUnivision, MLB and FOX News.

• The ability to generate creatives for any type of campaign through Google AI upgraded to Imagen 3.
• The new GDA Preview Gallery interface for simplified viewing of creatives on different placements. You can also now link to creatives in one click and send them to the team for approval.

• New algorithms for checking sites for compliance with quality standards, increased protection against fraud and bot traffic, more thorough site verification.

• Google Display Ads can be used not only in standard Display campaigns, but also in Performance Max.
• Google Display inventory has been added to Demand Gen campaigns. Previously, Demand Gen only had access to Google Display Network video inventory through Google Video Partners (GVP).

If you previously uploaded images to your Demand Gen campaigns, they will now automatically start showing on the Google Display Network. Google Help on Using GDN in Demand Gen.