Facebook advertising is a powerful promotion tool, but the slightest violation of the rules can lead to a campaign being blocked. One of the key reasons for moderation refusal are stop words — words or phrases that Facebook considers to violate its policies. In this article, we will look at how to avoid mistakes, pass moderation, and achieve success.
What are stop words?
Stop words are prohibited phrases that make Facebook algorithms suspect that they violate the rules.
But don’t worry – there are alternatives you can use instead of these words that will keep your ad effective while staying within the rules.
Why are stop words important?
Facebook takes special care to ensure that its users do not have a negative experience. Using stop words can result in:
- Ad moderation being denied.
- Ad account restrictions.
- Increased campaign costs due to low quality scores.
How to avoid being blocked?
Here are some tips to help you create effective and “safe” ads:
- Focus on the value of the product
Describe how the product helps the user, without focusing on their personal shortcomings. - Check the text before publishing
Use ad verification tools or consult with experts. - A/B testing
Try different wording to find the most effective and safe option. - Study Facebook rules
Regularly check for updates to the platform’s policies to always stay informed.
What to do if your ad is blocked?
- Double-check the text and images for prohibited elements.
- Contact Facebook support to clarify the reasons for blocking.
- Make the necessary changes and resubmit the ad for moderation.
Remember: advertising is not only about sales, but also about caring for your customers. Create ads that inspire confidence, and success will not be long in coming!
Leave a Reply