Category: Reviews
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Google Analytics 4: A Step-by-Step Guide to Setting Up, Analyzing, and Optimizing Your Data
Google Analytics 4 (GA4) is a useful service that allows you to measure website performance by many parameters. It is difficult to overestimate the innovativeness of analytics services in search engine promotion, because they make it possible to determine the effectiveness of the chosen strategy. But frequent use of such complex tools requires a lot…
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RollerAds Review: Exploring a Powerful Push Network with Billions of Impressions
We have prepared a review of one of the most popular advertising platforms – RollerAds. We will talk about the advantages, features and figure out how to launch advertising. What is RollerAds RollerAds is a leading advertising platform specializing in push, popunder and in-page push traffic formats. Over the past year, the platform has driven…
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Google is Adding New AI and AR Tools to Google Shopping That Will Improve The User Experience
According to the company, more than 1 billion purchases are made through Google Shopping every day. The company is expanding the functionality for users, which should positively affect sales. The features are currently available in the US. What’s new? Uses generative AI to create images of clothes based on your description and selects similar products…
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Schemes for Testing the Combination of Landing Pages, Offers and Creatives
Let’s look at two schemes for testing a combination of landing pages, offers and creatives, methods for calculating the minimum budget and key metrics for analyzing the results. Testing scheme #1 With this scheme, all pre-landings with an order form are uploaded to the tracker or hosting for each offer. A certain number of creatives…