Category: Learn

  • Viral Marketing : What is It and How it Works?

    Viral marketing is a promotion where the advertising is distributed by the users themselves. Instead of standard calls to buy, originality, humor or provocation are used. The main thing is to catch emotions so that people want to share the material. Examples of viral campaigns are found both in large brands and in small companies…

  • White Hat vs Black Hat SEO: What Works and What’s Risky

    Any effective digital marketing strategy must include Search Engine Optimization (SEO). However, not all SEO techniques are created equal. There are two primary approaches to SEO: White Hat and Black Hat. White Hat SEO focuses on ethical strategies that prioritize valuable content and user-friendly tactics to improve a website’s search engine rankings. These methods align…

  • What is CTR and How to Increase It

    What is CTR is taught in the first grade of affiliates somewhere between the concepts of “vertical” and “affiliate”. Therefore, it will not be possible to get lost in three pines with CTR – the abbreviation stands for Click-through rate. It can be called click rating or clickability coefficient. CTR (Click-Through Rate) is the percentage…

  • How Call-to-Action Works and Why It’s Key to Your Success

    CTA (Call to Action) is one of the most popular terms in marketing. This is the name given to all elements that call for a target action, such as buying a product, ordering a service, or subscribing to an email newsletter. Most often, CTA is an order button or a website registration button. Different types…

  • CPC or CPM: Which Payment Model to Choose?

    In the realm of digital marketing, various traffic purchasing models are utilized. The success of a campaign and its associated costs directly depend on the chosen pricing model. Let us explore two popular formats: pay-per-click (PPC) and cost-per-impression (CPM), and discuss when each is most appropriate. Additionally, we will share insights on how to determine…

  • Pre-Landing in Affiliate Marketing : Why is It Needed and What are The Examples

    Pre-Landing is an intermediate page between an advertisement and an offer landing page, which warms up the audience’s interest and increases conversion. Why do you need a pre-landing page? A pre-landing page performs several key tasks: Examples of pre-landers for top verticals in affiliate marketing In this section, we will show examples of pre-landers for…

  • How to Calculate ROI in Affiliate Marketing and Why Do You Need It?

    ROI (Return on Investment) is a metric that helps determine the return on investment. In affiliate marketing, ROI shows how effectively the funds invested in campaigns and programs are working. Why is ROI important? Example: If you spent $1,000 on a campaign and got $3,000 in revenue, your ROI would be: ROI = (($3,000 –…

  • Retention in Marketing: What Is It and How to Calculate It?

    Retention Rate is one of the key indicators in marketing, which reflects how many users continue to use the product after a certain time after the first interaction. The higher this indicator, the better the customer retention strategy works. In this article, we will analyze how retention is calculated, which key indicators are important to…

  • Affiliate Marketing: A Guide for Beginners

    Affiliate marketing is an effective promotion model in which advertisers and affiliates collaborate to achieve mutual benefit. However, to be successful, it is important to understand how this system works and consider key aspects. What is affiliate marketing? Affiliate marketing is a system where partners promote an advertiser’s product or service, receiving a reward for…

  • Stop Words in Facebook Ads: How to Avoid Blocking?

    Facebook advertising is a powerful promotion tool, but the slightest violation of the rules can lead to a campaign being blocked. One of the key reasons for moderation refusal are stop words — words or phrases that Facebook considers to violate its policies. In this article, we will look at how to avoid mistakes, pass…