How SMM Trends 2025 Shape the Future of Branding. We analyzed 7 key trends that will help brands stay connected with their audiences in 2025.
UGC and EGC content
Brands are actively using user- and employee-generated content to build trust with their audience. These formats help to engage potential customers without being intrusive with advertising.
Cosmetics brand Kylie Cosmetics works with team members to manage accounts and share their experiences, which increases trust and engagement with their audience.
Short videos
TikTok, Instagram Reels, and YouTube Shorts remain top-tier for attention-grabbing. Social media algorithms favor dynamic videos that engage viewers from the first seconds.
The Washington Post actively uses TikTok to publish humorous videos on current topics, which helps attract a wide audience and increase brand awareness.
AI content
AI tools allow you to personalize content for different audience segments, making communication more diverse. Brands are using AI technologies to automate content creation processes, allowing them to quickly respond to trends and adapt to audience needs.
McDonald’s Ukraine uses AI technologies to create creative content that attracts users’ attention, increases brand awareness, and attracts a new audience.
The growth of social commerce
Social media optimization will be a major trend in 2025 as users increasingly seek out recommendations and reviews. Brands need to integrate relevant keywords into descriptions, captions, hashtags, and videos to increase visibility.
Sephora has introduced a shopping feature on Instagram, where users can browse beauty products, read reviews, and place orders instantly. Through the right keyword selection and integration with social SEO, the brand is improving its position in the social network’s search results.
Focus on collaborations
Companies are increasingly partnering with bloggers and brands to expand their reach and build trust. Such partnerships allow them to reach new audiences without spending a lot on advertising.
Guess launched the #InMyDenim campaign on TikTok, engaging users to showcase their products, which led to increased brand awareness.
Viral content
Duolingo creates viral videos featuring an owl mascot that participates in popular TikTok trends and memes. This approach has helped the brand significantly increase its reach and engagement. In particular, they creatively played on the trend of the “death” of the owl, sparking a wave of discussion and sympathy, which ultimately brought them millions of views and even more attention for the brand.
Live broadcasts
Live streaming remains a powerful tool for audience engagement, creating a live interaction effect. Brands can use it to launch new products, answer follower questions, or showcase lifestyle content.
Apple holds online product launches, broadcasting them on YouTube and its official website. They attract millions of viewers around the world. These broadcasts are no longer as vibrant as they used to be, but they are still effective in drawing attention to the brand’s new products.
SMM trends for 2025 emphasize that the success of brands depends on their flexibility. The implementation of innovative technologies, cooperation with thought leaders and active development of the community have become mandatory for an effective strategy. Those who quickly adapt to new realities and use trends for their tasks will reach the forefront of the competition.
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